The problem is, too many people learn that pattern alone. Doing it live and winging it. Trying anything to secure the deal… to WIN. Some just take an online course, or subscribe to a YouTube channel and call it sales training.
Following those paths often leads to believing that sales is a gift you have naturally, or a magic set of words to say and tactics to memorize.
Neither is true.
A live group room for founders and professionals doing their own selling. You bring a real deal, and we work it with peers in the room.
For owner-operators building a sales function with a team behind them. Built with you, not for you. Advisory, not execution.
Fifteen years as the first sales hire at five different companies. $75 million in closed-won business, and probably 2-3x as much in closed-lost.
I started this because of a room I sat in years ago, where I asked a group of executives to finish the sentence “sales is…” and not one of them mentioned the work it takes.
“The calls are literally the best part of my week, because I feel like I’m not alone in my deals.”
