Members of The Starting Point on what actually changed for them.
“I came in with a real deal that had been stuck in my pipeline. A dealer who’d gone quiet for two months after receiving our proposal. JP’s advice was simple. He said, ‘You never actually asked about their timeline. Just be honest about that and ask them directly instead of guessing.’ It seems like a small thing, but it’s exactly the kind of gap you don’t notice until someone else points it out.”
“What I like about this group is it’s not just theory, everyone’s bringing real deals to the table each week, and you get direct, honest feedback in the moment. Hearing someone else’s deal get worked through taught me just as much as working through my own.”
“Every session gives me something I can go apply that week… not abstract advice, but a specific question to ask or a specific gap to close. That’s been the most valuable part for me.”
“This is a goldmine. Twenty minutes in and I was already rethinking how we sell.”
“We’d been putting the burden on the client to go figure out who else in their company needed to be involved… instead of building that into how we sell in the first place. That reframe alone was worth showing up for.”
“Our sales cycle was averaging six months, and I genuinely didn’t know why. Within one session, I was looking at it completely differently, not as ‘the client is slow,’ but as ‘where am I making this harder than it needs to be for them.’ That’s a shift I’m still working through, but it’s already changing how I think about every deal.”
“I’ve hired coaches in the past, and you’re really, really good at this. The stories about real deals are the most powerful thing you do. They give you authority, and at the same time, we get it. I get it. And then the newsletters break the fourth wall. Instead of it being only on Tuesdays, suddenly there’s this extra day, and you permeate my life. You’re here, very real in my life. And the calls are literally the best part of my week, because I feel like I’m not alone in my deals.”
“We trusted JP with our sales team because he shared our belief in service-led growth. In our first quarter together, we saw double-digit growth across our largest North American accounts.”
